Business Victoria has a lot of useful tools and resources if you’re running your own business (or interested in making life at your current role easier). This checklist and free template to download focus on content marketing and how you can put a plan in place to help attract customers and create fresh, engaging content.
The article outlines five steps to help get you started in content marketing. We like the way each step gives you something definite to focus on and create – from defining your goals and knowing your audience, to understanding the importance of SEO and telling a story.
One very important (and often overlooked or left behind) part of the process is measuring your results and staying on track. To begin, using a platform like Google Analytics can give you some powerful insights into your audience and what they’re doing on your site. Incorporating some time into your content marketing plan to review these results will allow you to be more targeted in your approach to creating content.
It might seem scary to start with, but Google has a lot of tutorials on how you can make the most out of Analytics.