This useful article from Buffer outlines what types of content you should publish to each social media platform. Work out where your news belongs, and where video works.

Social media platforms all have their nuances, specialities and unique demographic attraction. There’s a reason that organisational news performs better on LinkedIn, and why high-resolution photos reach more people on Instagram.

When we work with clients, we can help research who your ideal customers are and where they’re spending their time online. Creating an effective marketing strategy can help you identify your ideal channels, and tailor content that will speak to your audience directly.

Thanks to Buffer for this great piece that outlines what works better where on social media!
 

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