When we kick off new projects with clients, we often take a moment to assess their brand. This may take the form of a branding audit to work out what assets you have, what your branding processes are, and what gaps exist.
Strong brands effectively communicate the organisation’s vision, values and key messaging to audiences in the way they’re presented. Think of Coca Cola, Nike or Adidas as key examples of branding done well.
But for small businesses, it’s easy to underestimate the power of the brand, or make one of the other common branding mistakes Sujan outlines in this Entrepreneur piece.