Video, which once required expensive equipment and trained teams to produce, is now more available to organisations than ever. With Cisco predicting that 80% of online content will be video by 2020 (yes – next year), there really are no excuses for not making it a part of your content marketing strategy.
We see clients use video for a range of uses. Instructional product videos on websites, training videos on staff intranets, and fun campaign videos for social media all have their place in an effective marketing strategy. But how can you incorporate video into your strategy?
Allie suggests starting by working out what outcomes you’re seeking, and basing your video production around that. She offers some useful examples and tips to make video work for any organisation.