If you’re engaging an agency for a project you’re working on, it can be extremely helpful to create a brief. A clear, concise and informative brief will help minimise time-consuming and costly miscommunications or never-ending rounds of feedback. Oftentimes a brief might not be needed, especially if it’s a minimal change to an existing asset, like the colour of a web banner background, done by an agency you’ve already used. But for when you do need a brief, here are a few tips to consider.
First, don’t rush your brief. If you take the time to get all the relevant information in there, you’ll avoid a lot of back and forth between you and the agency. This can also be mitigated by involving key stakeholders early and being clear about your objectives. Next, before you start any work, make sure everyone is on the same page with everything from expected timelines and delivery dates, to the vision for the project. While the above is not an exhaustive list, when it comes to the actual brief, you might like to include a background, target audience, any previous learnings, user experience and KPIs.