More and more digital products are incorporating intuitive motions and animations to improve user experience. In this article, we learn how companies like Airbnb do it.

Airbnb uses a clever design software, called Lottie, to develop apps with engaging in-built animations. These animations can respond to all sorts of gestures such as swiping, tapping and scrolling, so videos play on cue as users interact with the platform in different ways. 

In this article, we learned how this functionality was built by one man who was determined to develop better user experiences.

As this Fast Company article explains, Salih Abdul-Karim was “interested not just in using motion or animation to sell you something, and entertain you, but [in using] motion and animation once you’re in the product, too.” 

When it comes to the health space in Australia, we’re intrigued to see how this kind of user-centric technology will change our experience – and we look forward to seeing more of it.

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