Web accessibility is often thought of as ‘designing for the blind’ – however it’s not just people with physical conditions that need to be accommodated in web design. Accessibility also needs to consider cognitive differences in users, too.

This article by Brandon Gregory looks at how web design can affect people with cognitive differences such as inattention, anxiety and depression. For example, articles littered with animated GIFs on loop can be extremely distressing for people with attention-related conditions such as bipolar disorder. Similarly, unclear forms or convoluted navigation paths can negatively impact anxiety sufferers.

It’s important to take a holistic approach when it comes to considering user needs in a web project, particularly in the health industry. Accessibility is something we consider carefully when working on our clients’ digital products. Tadashi’s approach is to embed best practices at all stages of the process, ensuring user differences are catered to in the online space.

This piece is well worth a read if you’re offering online content or services for your users.

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